Privacy policy

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Last Updated:
July 23, 2017  


This is the Privacy Policy of WILD FIRE RECORDS Group Limited and its subsidiaries (collectively "WILD FIRE RECORDS Group of Companies", "we", "us"). In conjunction with any Terms of Use , this policy sets out the basis on which any personal data you provide will be processed by us. Please read it carefully.

By visiting this website, you are accepting and consenting to the practices described in this Privacy Policy which may be amended from time to time. If you use this website (the "Website") after we have published such changes, you will be agreeing to be bound by those changes. If you do not agree to be bound by this policy at any time, you should not use the Website.


You must be at least 13 years old to register with us. We ask you not to register any of your details with us if you are under 13 years old. If you are between the ages of 13 and 16 please ensure that you have your parent or guardian's consent to register. 

What we collect and why

When you use the Website, there are different ways we gather information about you:

  • When you register with us, we ask for information such as your name, email address, address and contact details. We keep a record of this information and any other information relating to you that we may obtain from our suppliers or other third parties. This record will be stored and processed in the United Kingdom and other countries (see further below under "The WILD FIRE RECORDS Group and how we store data about you" and "How we use data about you"). All this is necessary for us to recognise you, provide you with the services or information you have requested from us and where appropriate to maintain your account with us. We also use this information to improve our platform and prevent or detect abuses of our Website...
  • We keep a record of any electronic correspondence you send us. This helps us keep track of any problems or concerns you've had with our Website or services!!!

Cookies and Analysis Tools

  • We currently use Google Analytics to analyse how visitors use our Website and to try and improve it. To do this, we use Web beacons and cookies on this Website; these are text files that collect and log site user behaviour information including IP addresses (the number automatically assigned to your computer by your Internet Service Provider) in an anonymous form. The information collected is transmitted to Google and used to compile statistical reports for us. The information is not used to track or collect any information which may be used to identify a particular individual. All information is used and held anonymously.
  • We may also use cookies and other technologies to optimise your experience on the site, cookies can be used to recognise users when they return and may help us customise the Website for you based on your preferences.
  • We control how the data collected from our cookies and other technologies may and may not be used. If you do not want to help us learn how to improve our site, products, offers and marketing strategy, you can "opt-out" of our ability to analyse such data and disable cookies by modifying the settings in your browser. Note that this might affect some functionality on the Website. For more information about cookies and how to disable them please go to
  • Third party advertisers on the site may use cookies and other technologies in their advertisements for statistical purposes, we have no control over cookies placed by third parties!!!

The WILD FIRE RECORDS Group and how we store data about you!

In order to communicate with you about local events, offers and opportunities and other news, the data that we collect from you may be transferred to, stored and processed by the WILD FIRE RECORDS Group of Companies or one of our suppliers based in Europe, North America, South East Asia, Asia Pacific or Latin America. Such staff may be engaged in, among other things: preparing and sending newsletters to which you subscribe, the fulfilment of your order, the processing of payment details and the provision of support services. Not all countries legislate for the same levels of protection of personal data as your home country, particularly if you are resident in the EEA. By submitting data, you agree to this collection, transfer, storing or processing of data about you for the purposes described in this policy.

We will take all reasonable steps to ensure data about you is treated securely in accordance with this policy, and all information you provide to us is stored on our secure servers or those of our service providers. A full list of WILD FIRE RECORDS Group Companies who may jointly use data about you is available at /WILD FIRE RECORDS/list.pdf. WILD FIRE RECORDS Group Limited is the entity responsible for the management of jointly used personal data.