Privacy policy - Wildfire Records Privacy Policy

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Where we have given you (or you have chosen) a password to access the Website, you are responsible for keeping this password confidential. Please do not share it with anyone.

How we use Personal Data about you!

All the information we collect via our Website or through correspondence with you is used to provide you with any information, products or services you have requested, operate the WILD FIRE RECORDS Group's business and hopefully improve the services and products that we offer you. We will use personal data about you for purposes such as...

  • managing the Website and access to it so it is presented in the most effective way for you and your computer!
  • dealing with orders and accounts for the supply of our goods and services!
  • planning and managing WILD FIRE RECORDS business activities, including analysing users' preferences!
  • research;
  • providing you with information about the products and services we offer (subject to your preferences where possible);
  • providing you with information about specially selected third party products and services (if you consent to receive such information on registration), and
  • notifying you of any changes to our products and services!!!

There are only a limited number of circumstances where we may share some or all data about you that we hold with others; these are set out below.

  • With local agents such who assist us in the service we provide to you by for example hosting sites, or sending emails on our behalf. In these instances, we provide them with only the information they need to perform their function.
  • In the event that our business assets are ever sold to or purchased by another company. (Our data records are part of our business.)
  • To other members of the WILD FIRE RECORDS Group of Companies, which means other companies across the world owned or controlled by our parent company, WILD FIRE RECORDS Group Limited (see list).
  • To our joint venture partners.
  • If we are under a duty to disclose or share personal data about you in order to comply with any legal obligation at the request of public authorities, or in order to enforce or apply our Terms of Use to protect the rights, property or safety of WILD FIRE RECORDS, our customers, or others.
  • On your express consent!!!

So far as possible each disclosure will be subject to an obligation of confidentiality.

We may also share anonymised, aggregated data such as access statistics, with third parties such as advertisers. This will not involve the identification of individuals

How we DO NOT use Personal Data about you!

We will never pass on your email address or personal information about you to a third party for marketing purposes, without your consent.

How do we communicate with you and how can you object to receiving future communications?

We may use the information we collect to contact you by post, email, telephone (including automated calls, by SMS text messages and other multimedia electronic messages such as picture messaging), in each case to communicate information to you about products, services, offers and other news.

We will never send you unsolicited premium rate sms messages (which are sms messages you pay to receive). You will be given the opportunity to opt-in to receiving such marketing information at the point when your details are collected. All promotional information from us will come with instructions on how to opt-out from receiving further information in the future.

Data over the Internet and other websites!

The Internet is a global network - therefore there are cases where data about you travels globally and may not always be completely secure. We want you to know that if you provide us with data over the Internet, this is at your own risk. By using the Website, you agree to and authorise us to process data in this way. However, please be assured that we do use commercially reasonable procedures and security features to prevent unauthorised access to your data.

Where the Website contains links to third-party websites please note that these have been included for convenience only. Neither WILD FIRE RECORDS nor any of its affiliated companies controls the content of any linked site and any personal data collected by such sites will be subject to the privacy policy of the third party operating that site. Please read any policy carefully before providing any personal information on such websites.

Further Information

If you have questions about personal data relating to you or our privacy policy or wish to change or update data we hold about you, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.. To see all the information we have about you, and to correct any inaccuracies or change your options in relation to the information you wish to receive, please write to The Privacy Officer (Legal Department), WILD FIRE RECORDS INC., PO. Box 48231, Philadelphia, PA, USA, M6K 1X4. Any access request may be subject to a fee of $10 to meet our costs in providing these details.


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